Monthly Archives: August 2012

Twitter for Business: link your tweets to appear on Facebook!

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Get your Tweets posted on your Facebook page automatically! It is easy to set-up, go to the Twitter Help Center to learn more.

The Facebook Settings page (when you are logged in as a profile Administrator in Facebook) has a “Link to Twitter” button.  This is a good way to post onto Twitter if your primary social media tool is Facebook.

But remember the most Twitter users will see of your Facebook post is 140 characters.  This means you need to fashion your opening Facebook wording carefully to still make sense once it posts on Twitter. The link to your Facebook post in the Tweet will also decrease your available characters.

FreshBooksOptimize Business suggests doing the reverse: log into your Twitter account and then have your Tweets automatically post onto your Facebook page. This will mean that you have more control over the final text outcome that is communicated on both social media platforms. You can carefully craft your Tweet to 140 characters and this will then look and ‘feel’ better across both mediums.

You will probably find you end up doing more Facebook entries as well, because avid tweeters often end up tweeting more from their mobile devices…. so why not communicate to your Facebook crowd too!

If you want big, attention grabbing photographs or links to interesting articles, simply post direct to Facebook to ensure you do not get a thumbnail of the Twitter photograph.

© 2013 Andrew McIntosh CPA Optimize Business @Optimize_Biz

Facebook for Business: allow subscribers!

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For the sake of business, don’t for get to “Allow Subscribers”!

If you are running a business page on Facebook, don’t forget to go into your Facebook Settings (found on the top right of your page) and tick the “Allow Subscribers” check box.

This means Facebook users will be able to find you on Facebook, via public search engines and connect… which is probably why your business is on Facebook, so people can find out about your business!  Your customers and the public can subscribe without becoming a “friend” also.
FreshBooks
© 2012 Andrew McIntosh CPA Optimize Business @Optimize_Biz

LinkedIn Badges: Are you maximising your social media?

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When did you last do a strategic review of your social media profile?  Are you missing basic opportunities to get your branding, your unique selling proposition or experience in front of your existing and potential customers?  Linkedin is now used extensively throughout the world as the premier social media tool to keep professionals connected and in touch.
View Andrew McIntosh CPA's profile on LinkedInA unique LinkedIn Badge has a personalised web link to your LinkedIn profile and is free and easy to create. Just login to LinkedIn and type or copy in this address www.linkedin.com/profile/profile-badges and you can generate badges like the one above. If you press the ‘badge’ above it takes you directly to my LinkedIn profile from this WordPress blog which you are currently reading.

LinkedIn has powerful marketing and profiling capabilities, but even if you don’t go for these more sophisticated marketing approaches, what external image are you portraying if you do not leverage the simplest social media functionality?

Three quick and easy steps to upgrade your profile online:

  • Promote your profile by adding a badge (press this link when you are logged into LinkedIn and it will take you to your unique buttons) – do this on your blog, online resume, or website. See the various example formats below.
  • Customise your public Linkedin public URL profile – for example, use http://au.linkedin.com/in/AndrewMcIntoshCPA instead of something like http://www.linkedin.com/pub/andrew-mcintosh-cpa/11/633/626 that contains a lot of random numbers and is obviously system generated
  • Update your public profile – if you are running a business, you will want the public to see who you, your experience and what you do.

View Andrew McIntosh CPA's LinkedIn profileView Andrew McIntosh CPA’s profile

View Andrew McIntosh CPA's profile on LinkedIn

If you liked this Tip, don’t forget to comment or follow this blog.  I can also be followed on Twitter at @Optimize_Biz . © 2012 Andrew McIntosh CPA Optimize Business