Remarketing- Useful marketing tool or cyber stalking?

Re-marketing: There is a point where the marketing technology becomes a little creepy and it is a fine line. As I sat down at a restaurant last week my phone pinged and Foursquare welcomed me to the restaurant and recommended my dishes…. big data and ethical usage are yet to be settle on what is right, but in the meantime it can be a bit creepy knowing that the “system” knows so much about you.

Digital Marketing

“You’ve seen them. The shoes you browsed an hour ago on Missguided are now staring at you while you watch a video on Youtube. They pop up again when you log into Facebook and now on a celebrity site like SkinnyvsCurvy.”

remarketing Source:

missguided snip Source:

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.

Whether you’re looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign. It can drive return on…

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