The Facebook Settings page (when you are logged in as a profile Administrator in Facebook) has a “Link to Twitter” button.  This is a good way to post onto Twitter if your primary social media tool is Facebook.

But remember the most Twitter users will see of your Facebook post is 140 characters.  This means you need to fashion your opening Facebook wording carefully to still make sense once it posts on Twitter. The link to your Facebook post in the Tweet will also decrease your available characters.

Optimize Business suggests doing the reverse: log into your Twitter account and then have your Tweets automatically post onto your Facebook page. This will mean that you have more control over the final text outcome that is communicated on both social media platforms. You can carefully craft your Tweet to 140 characters and this will then look and ‘feel’ better across both mediums.

You will probably find you end up doing more Facebook entries as well, because avid tweeters often end up tweeting more from their mobile devices…. so why not communicate to your Facebook crowd too!

If you want big, attention grabbing photographs or links to interesting articles, simply post direct to Facebook to ensure you do not get a thumbnail of the Twitter photograph.

© 2013 Andrew McIntosh CPA Optimize Business @Optimize_Biz