Nostalgia has definitely made it’s way back into retail marketing, but it is also making an impression in other industries as well, with social media facilitating nostalgic brand and marketing strategies.
As Shell fast approaches five million followers, today it’s Facebook banner features a nostalgic 1960/70’s image. Even as the brand talks innovation, a high-tech future and advanced technologies, the old Shell station resonates with thousands of Facebook followers liking and sharing the picture.
Brand nostalgia is not a mutually exclusive strategy, as proven by Coca-Cola time and time again. Social media now provides several unique platforms to marry nostalgia with other seemingly divergent strategies as refreshing (excuse the pun) and social engaging content.
Note the branding is consistent over the years, the Shell logo from back then is still representing the company today, creating continuity.
As we speak, social media marketing teams are raiding their corporate museums, archives and googling for “cool” retro images to fit in to their current brand strategies. Social media provides a ready tool for the quick, low cost, distribution of historical images allowing fans and followers to further engage with fond memories, simpler times (pre-social media) when the brand was with them.
Have you looked at your retro photos yet?