I am a 90 year old one man band because I am also underfunded but resolute!

After being surprised by the stat that “the highest rate of entrepreneurial activity is in the 55-64-year-old group” in a recent article by Jim Dougherty, I was posting my own blog about single operator businesses and was surprised yet again to get this comment back:

“I am a 90 yr. old one man band because I am also underfunded but resolute! There are services that one can sign up for that begin in a free stage and I definitely use them, have to. But this digital business needs advertising money, lots of it. One SBA volunteer told me since I didn’t have money I’m dead in the water. But I got an order the other day.” David Lambert

Amazing: especially after you read his bio of life experiences, I could not help but try to encourage a few followers, likes, views for him. Because you can do digital business at no or low cost and not all entrepreneurs are young, Jim rightly says. And maybe he’ll get the odd order or two; I know I became his second order from #socialmedia.

All this links social links are from his webpage, so anyone feeling socially generous, please give David’s Delicious Chocolates a like, follow or even an order (via PayPal, here’s on that too)!

I live in Australia and David is in Pittsburgh, Pennsylvania. I have never met David until he reached Melbourne via LinkedIn and now I’m ordering chocolate from some guy called David in Pennsylvania!

http://davidsdeliciouschocolates.com

 

Entrepreneurs: are you running a one person show?

TVF

Many entrepreneurs start out as a one-man (or woman) show. While this can be challenging, exhausting and incredibly rewarding, ultimate success may not be determined by your business idea, but by how organised you are.

Experienced freelancers and small businesses that are single person operations need to be ultra-organised. Whether you are flying solo for the first time or well established, technology can improve your efficiency and performance. Here are some pointers based on my own experience running a one-man show.

See full article here: The Pulse

 

Happy Easter!

It is a Social Easter

Are you in LinkedIn? If you run a business or have a professional career, you should be. Take a look at the Optimize Business Company Page (press the Easter eggs!) and please “follow” as we are working to drive up linkages to our own page! Thank you: let us know if you have any questions or tips about the set-up or analytics of a “LinkedIn Company Page.”

Wishing everyone who celebrates Easter a happy one and the very best to everyone over the break! I’ve been reluctant to use my mobile phone for posting full blogs, but a link saying a new app for “WordPress for iOS” tempted me on Good Friday. So posted I did – all seemed to work well with uploading a “seasonal” image and text.

I prefer micro-blogging on my iPhone (Twitter app), but handy to have a WordPress blogging app just in case!  Do you do anything festive for the Easter period or does multiculturalism make it hard for your business to decide what to run with?

Survey: what technologies or APPs help your single operator small business the most?

Most entrepreneurs face the issue, home based, single operator or small businesses face the issue. How can one person do it all?

What technologies or APPs do you use to improve the efficiency of a signal person operation? What are your top 5 tools or tips for running a lean and efficient single operator business?

Social media companies dominate the ‘best places to work’ for 2014

BPTW14_largeSocial media companies are the best technology employers to work for. According to employees, Twitter, LinkedIn and Facebook are the best three technology employers for 2014. Google is ranked fifth, with Interactive Intelligence the only ‘traditional’ tech company in the top five best technology employers to work for.

Not only did social media providers dominate the technology sector, they also seized the majority of positions in the overall top five rankings.

Social media is transforming lives in more ways than we could have expected. From record initial public offerings to the birth of the Arab Spring, these companies are now setting the standard as the employers of choice.

When Glassdoor, a free online jobs and career community, revealed its 2014 Employees’ Choice Awards this month, it also provided a snapshot of the ever-growing influence of social media beyond a screen.

In 2010 Southwest Airlines led the rankings, joined by a mixture of manufacturing and business services firms. A year later, things began to change in when social media companies began wowing their employees:

  • 2011: Facebook entered the top five with a bang, as the number one employer in Employees’ Choice Awards. Facebook had bumped the much acclaimed Southwest Airlines to number two, followed by business services and manufacturing leaders Bain & Company, General Mills and Edelman;
  • 2012: Unseated by consulting behemoths Bain & Company and McKinsey & Company, Facebook ranked third and was joined by Google just scraping into the top five. With MITRE taking the fourth place, business services and consulting firms clearly ruled the day in 2012, but Google and Facebook were giving rival employers a taste of things to come;
  • 2014smBestEmployers2013: Facebook, the only social media company in the top five, reclaimed the number one ranking, amongst a diverse range of employers from business services, technology and health sectors;
  • 2014: While Bain & Company has stolen the 2014 crown, social media companies dominate the top five, filling sixty percent of the top five positions: Twitter, LinkedIn, then industrial Eastman Chemical, followed by Facebook in fifth position.

Glassdoor has aggregated millions of salaries and anonymous company reviews, surveys and other “employee generated content”. The US rankings of the 50 best places to work in 2014 is now in its sixth year and provides a unique confirmation of social media pushing the boundaries in more than just the technology industry.

The top five of the last six years is like a storybook of our change in our society: 2009 did not include a single social media company. Traditional industries dominated, with General Mills, one of the world’s leading food companies, with 100 consumer brands, topping the employee rankings.

Business services firm Bain & Company was ranked number two and is noteworthy in that it is the only employer to be consistently listed in the top five for the last six years. Bain & Company went on to claim the leader’s jersey in 2012 and again in 2014.

The lessons for 2014?  Watch this space: social media companies are innovators in more than just technology and IPOs, they are disrupting many different aspects of business and society. And their employees love it.

Social media for pharmacies: let Optimize Business guide you

Optimize Business understands pharmacyCommunities
As your business pushes through the scripts, orders the retail and behind the counter stock, balances the cash, pays the bills, drops off the banking and tries to spend time with talking with every customer….  should you be embarking on a new marketing strategy to embrace social media in your pharmacy?

Social media for pharmacies
Social media can be overwhelming at times: content (photographs, images and text), online communities, tone of voice, moderation, legal considerations, time management, public verses personal posts, timely responses to customers… Facebook, Pinterest, LinkedIn, YouTube, Twitter… a blog? Where should you start? Do you even need to start using social media?

We understand social media
Pharmacy is a unique business and every pharmacy is unique. Don’t jump into social media with out carefully selecting what best suits your needs. Nothing is worse than a business that started Facebook or Tweeting but has not done an update in the last year or two. It is part of a pharmacy’s public face, just like a shop window, it is either neat and tidy, or run-down and tired. Even worse perhaps, there is no shop window for your Pharmacy! We have great experience with social media, let us help you!

Let us guide you through the process
Pharmacists are called on to do a lot of things. Let Optimize Business help you assess your business needs for social media. We’ll sit down with you to understand your customers, your opportunities for social and then we either train up you and/or your staff or you can hand it all over to Optimize Business for a complete outsourced solution.

Our approach
We are flexible and will work to meet your individual needs. We will also tell you straight out if we think social media is not right for you. We will also talk to you about social media advertising, it is constantly changing but provides direct access to local customers you choose to communicate with.

  • Needs analysis
  • Strategy development
  • Initial account configuration
  • Content creation
  • Outsource 100% or in-house training
  • Build & engage your community
  • Social advertising
  • Grow your business!

To take advantage of current promotional offers, enter your details below and we will contact you:

Nostalgia enabled by social media platforms

Shell Facebook Banner

Nostalgia has definitely made it’s way back into retail marketing, but it is also making an impression in other industries as well, with social media facilitating nostalgic brand and marketing strategies.

As Shell fast approaches five million followers, today it’s Facebook banner features a nostalgic 1960/70’s image. Even as the brand talks innovation, a high-tech future and advanced technologies, the old Shell station resonates with thousands of Facebook followers liking and sharing the picture.

Brand nostalgia is not a mutually exclusive strategy, as proven by Coca-Cola time and time again. Social media now provides several unique platforms to marry nostalgia with other seemingly divergent strategies as refreshing (excuse the pun) and social engaging content.

Note the branding is consistent over the years, the Shell logo from back then is still representing the company today, creating continuity.

As we speak, social media marketing teams are raiding their corporate museums, archives and googling for “cool” retro images to fit in to their current brand strategies. Social media provides a ready tool for the quick, low cost, distribution of historical images allowing fans and followers to further engage with fond memories, simpler times (pre-social media) when the brand was with them.

Have you looked at your retro photos yet?

Employees with Smartphones: An Employer’s Nightmare; the NLRB’s Dream

SmartphonesGood article here on the US challenges of managing employees with smartphones. It will be interesting to see how things unfold in Australia too: in this global social community, you can have an international legal, moral, commercial and/or personal crisis in seconds.

Social media teams in particular need to be ready at a moments notice to respond, in some cases not just to protect intangible and physical property, but also as a precaution for personal employee safety. We saw angry customers of one Bank identify and target one employee this week in Australia – effectively bullied online by customers.

Here’s a link to a blog by Matt Austin, a US labor law attorney:

Employees with Smartphones: An Employer’s Nightmare; the NLRB’s Dream.