After being surprised by the stat that “the highest rate of entrepreneurial activity is in the 55-64-year-old group” in a recent article by Jim Dougherty, I was posting my own blog about single operator businesses and was surprised yet again to get this comment back:
“I am a 90 yr. old one man band because I am also underfunded but resolute! There are services that one can sign up for that begin in a free stage and I definitely use them, have to. But this digital business needs advertising money, lots of it. One SBA volunteer told me since I didn’t have money I’m dead in the water. But I got an order the other day.” David Lambert
Amazing: especially after you read his bio of life experiences, I could not help but try to encourage a few followers, likes, views for him. Because you can do digital business at no or low cost and not all entrepreneurs are young, Jim rightly says. And maybe he’ll get the odd order or two; I know I became his second order from #socialmedia.
All this links social links are from his webpage, so anyone feeling socially generous, please give David’s Delicious Chocolates a like, follow or even an order (via PayPal, here’s on that too)!
I live in Australia and David is in Pittsburgh, Pennsylvania. I have never met David until he reached Melbourne via LinkedIn and now I’m ordering chocolate from some guy called David in Pennsylvania!
Are you in LinkedIn? If you run a business or have a professional career, you should be. Take a look at the Optimize Business Company Page (press the Easter eggs!) and please “follow” as we are working to drive up linkages to our own page! Thank you: let us know if you have any questions or tips about the set-up or analytics of a “LinkedIn Company Page.”
Wishing everyone who celebrates Easter a happy one and the very best to everyone over the break! I’ve been reluctant to use my mobile phone for posting full blogs, but a link saying a new app for “WordPress for iOS” tempted me on Good Friday. So posted I did – all seemed to work well with uploading a “seasonal” image and text.
I prefer micro-blogging on my iPhone (Twitter app), but handy to have a WordPress blogging app just in case! Do you do anything festive for the Easter period or does multiculturalism make it hard for your business to decide what to run with?
Optimize Business understands pharmacy As your business pushes through the scripts, orders the retail and behind the counter stock, balances the cash, pays the bills, drops off the banking and tries to spend time with talking with every customer…. should you be embarking on a new marketing strategy to embrace social media in your pharmacy?
Social media for pharmacies Social media can be overwhelming at times: content (photographs, images and text), online communities, tone of voice, moderation, legal considerations, time management, public verses personal posts, timely responses to customers… Facebook, Pinterest, LinkedIn, YouTube, Twitter… a blog? Where should you start? Do you even need to start using social media?
We understand social media Pharmacy is a unique business and every pharmacy is unique. Don’t jump into social media with out carefully selecting what best suits your needs. Nothing is worse than a business that started Facebook or Tweeting but has not done an update in the last year or two. It is part of a pharmacy’s public face, just like a shop window, it is either neat and tidy, or run-down and tired. Even worse perhaps, there is no shop window for your Pharmacy! We have great experience with social media, let us help you!
Let us guide you through the process Pharmacists are called on to do a lot of things. Let Optimize Business help you assess your business needs for social media. We’ll sit down with you to understand your customers, your opportunities for social and then we either train up you and/or your staff or you can hand it all over to Optimize Business for a complete outsourced solution.
Our approach We are flexible and will work to meet your individual needs. We will also tell you straight out if we think social media is not right for you. We will also talk to you about social media advertising, it is constantly changing but provides direct access to local customers you choose to communicate with.
Initial account configuration
Outsource 100% or in-house training
Build & engage your community
Grow your business!
To take advantage of current promotional offers, enter your details below and we will contact you:
Optimize Business is excited to be a 2013 Partner of Global Entrepreneurship Week (GEW) and is offering special one on one coaching sessions Friday November 22, 2013 to celebrate the week. Optimize Business is based in Melbourne, Australia, but will be utilising social media to offer the personalised sessions globally via Skype.
Now, a little about GEW from the GEW website: “Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.
During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.
Millions who had never before considered launching their own ventures soak up advice and inspiration from the likes of Richard Branson, Michael Dell and Muhammad Yunus. Thousands of brand new startups spring to life through bootcamps like Startup Weekend and competitions like Startup Open.
Hundreds of universities strengthen connections that help them commercialize research from their labs. Researchers and policymakers engage in discussions around the world to examine the underlying policies necessary to promote entrepreneurial growth. And serial entrepreneurs share their expertise through activities like EO24, run by the Entrepreneurs’ Organization, and practical training courses like FastTrac.
Meanwhile, world leaders and local elected officials alike have embraced the campaign as they look to fuel the economic engine of high-growth startups in their own countries and communities. During 2012 alone, presidents and prime ministers from 20 countries supported Global Entrepreneurship Week while 93 ministers from 54 countries participated by speaking at activities during the Week, filming statements of support or otherwise endorsing the national campaigns in their countries.
GEW is more than just an awareness campaign. It is a platform for connection and collaboration—engaging all players along the entrepreneurship spectrum in strengthening ecosystems around the world.”
Business Coaching or Social Media Coaching for your entrepreneurial idea
Optimize Business will be offering discounted executive coaching session during #GEW week: Usually with a cost of $165 AUD, it is just $33 AUD with code GEW2013 including GST. The low cost is to support and encourage buddy entrepreneurs. Consultation is via Skype: andrewlmcintosh. These are one on one sessions private sessions. Once 5 individuals or organisations have filled these time slots (via with promo code GEW2013), the event will be filled.
Consultation will typically be by Skype. In person consultations may occur in the Melbourne area (Australia) if pre-arranged. Limit of five consultations, one per business or individual. Complete one hour consultation on November 22, 2013. (Note claimable to 20 December 2013, limit of 5 only if these times do not suit).
Is your small business on Twitter? Do you understand how Twitter works and why so many small businesses have jumped onto Twitter?
The above two minute video from Twitter gives a basic understanding of how you might use this social media for your organisation or business. Optimize Business uses Twitter as the main form of social media to engage, communicate ideas, develop business relationships and keep abreast of the latest news or trends in business.
Social media is an investment in our brand. Five years ago, people would use a search engine like Google to find your website, learn about your business and assess if they want to do business with you. Today, consumers and businesses also look at your social media presence to gauge “who you are”: YouTube is now one of the most popular search platforms and Facebook, Twitter and other forms of social media are also being used to find businesses.
Unlike Google and Yahoo!, if you are not ‘present’ in Twitter (for example), you will not appear in the results of a search that is done within Twitter. Your business will be Missing in Action in the Twitterspere, this is unless your customers are talking about you (good or bad!), or worse, your competitors are filling your void.
The absence of “your voice” from social media platforms, like Twitter, says something to the world about your business. For those who have used social media to find you, or to talk to you, your absence from their preferred channel will be noted and probably not in a good way.
It is important not to just jump into social media. You should speak to other businesses that use social media, and make sure it is done in a planned way, as part of a social media strategy that suits your brand, your business and your customers. A failed social media presence is perhaps even worse that no social media at all.
Unlike Facebook, LinkedIn and other forms of social media, each “Tweet” is limited to only a 140 characters. Other forms of social media have larger word limits. Tweets therefore need to be short, engaging and easy to understand. The 140 character limit is quite helpful in helping you take the ‘padding’ out of your business communications.
So back to Twitter. It is a great tool for start-ups, small and large businesses alike. You can easily share (tweet) links to videos, blogs, webpages and photos to provide richer content with your short Twitter ‘broadcasts.’ If you content is engaging, you will probably find each tweet brings in additional new followers and people may share your communications by retweeting (RT) your message.
Twitter is a free social media tool that provides an incredible networking and communication channel into the hands of even the tiniest business, NGO or NFP. You can do a lot of targeted ‘campaigns’ yourself for free:
Twitter can provide almost perfect customer targeting, for free! Just search for a topic relevant to your organisation on Twitter.com and look at the people that are engaging in discussions or following others on that topic. Then search through the “followers” of relevant people and you will find people, businesses and organisations that are interested in the topic. These people will therefore be likely to follow you back if you follow them. Be a little selective in who you follow (avoid those who you would not really want following you) and you can easily build up your own followers by simply following those with common interests to your own.
Businesses, large and small, can also pay to have their products or services promoted on Twitter, via promoted “accounts” and promoted “tweets”. This video gives you a good sense of how you can pay to promote your organisation, but most new Twitter users would initially try the free approach outlined in the paragraph above.
For more information, Twitter publishes a great guide to get your organisation started on this exciting social media platform: Twitter for Small Business.
2012 Andrew McIntosh CPA Optimize Business @Optimize_Biz