Tag Archives: sale

I am a 90 year old one man band because I am also underfunded but resolute!

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After being surprised by the stat that “the highest rate of entrepreneurial activity is in the 55-64-year-old group” in a recent article by Jim Dougherty, I was posting my own blog about single operator businesses and was surprised yet again to get this comment back:

“I am a 90 yr. old one man band because I am also underfunded but resolute! There are services that one can sign up for that begin in a free stage and I definitely use them, have to. But this digital business needs advertising money, lots of it. One SBA volunteer told me since I didn’t have money I’m dead in the water. But I got an order the other day.” David Lambert

Amazing: especially after you read his bio of life experiences, I could not help but try to encourage a few followers, likes, views for him. Because you can do digital business at no or low cost and not all entrepreneurs are young, Jim rightly says. And maybe he’ll get the odd order or two; I know I became his second order from #socialmedia.

All this links social links are from his webpage, so anyone feeling socially generous, please give David’s Delicious Chocolates a like, follow or even an order (via PayPal, here’s on that too)!

I live in Australia and David is in Pittsburgh, Pennsylvania. I have never met David until he reached Melbourne via LinkedIn and now I’m ordering chocolate from some guy called David in Pennsylvania!

http://davidsdeliciouschocolates.com

 

Can you hear your customers? They are talking about you!

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Great food attracts a lot of customers. How many are on smart phones? How many are letting their friends know they are enjoying a burger at your restaurant… and how would you know? As it turns out, there could be hundreds or thousands of social media ‘check-ins’ at your business.

“Unfortunately, some business managers and owners don’t even know their customers are trying to talk to them.  One Templestowe business has hundreds of fans and over 10,000 customers using social media to tell others they were at this local business…

Sadly that restaurant owner is not using social media to talk to this captive & loyal audience – the ‘Fans’ of the restaurant – in the channel they chose to communicate with the business”

Ask us about our complimentary 30 Minute Social Media Assessment for your business.  If Social Media is for you, sign up before 30 June 2012 for our special introductory offer to get our Entry-level Business Facebook package at a 50% saving.  Call us now on 0448516151. Location based services of social media sites are generating millions of check-ins and ‘likes’ for small businesses.  Unfortunately, small and medium businesses are way behind big business in understanding this new social phenomenon.  It is also clearly visible to social media users that do ‘check-in’ that your business either understands social media or ‘just doesn’t get it.’  Give Optimize Business a call to find out how this impacts your business and sign up for our 30 Minute Social Media Assessment.

How fresh is your business strategy?

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When was the last time you sat down with an independent business professional and critically evaluated your business strategy and business plan?


Sales and marketing, your product offerings and customer service delivery are the heart of your business. Is it still fresh and appealing to customers…. or in need of a refresh? When was the last time you innovated and customers noticed? If you can see it, prospective customers and loyal customers will see it too. This is a risky place for a business to be. Speak to Optimize Business about refreshing your business: our business coaching provides independent and experienced business professionals to help keep you innovating.

Do you even still have a current business strategy or are you just on ‘auto pilot’?

Let Optimize Business coaching help you refresh your approach to business. The market place continues its rapid pace of change and small business owners need to constantly re-assess their direction.

Are you starting a new business? An accountant and legal advisor are critical, but who is helping you assess your key strategic decisions? Who is your business relying on for independent, current and experienced business guidance on these critical decisions?

At Optimize Business, our coaches will be with you every step of the way.  From social media to team building, our business coaches never lose sight of the big picture.  Call us now, on 0448516151 to speak to Andrew McIntosh CPA and discuss how we can help you achieve your goals.

© Andrew McIntosh CPA: OptimizeBusiness.org@gmail.com

Welcome to OptimizeBusiness.org

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A healthy start

No matter what type of business you run, we can help you Optimize Business.

OptimizeBusiness.org is open for business.

We look forward to working with you and your business on achieving your goals.

If you are serving brunch in the Yarra Valley, selling homes in Warrandyte or retailing in Doncaster, customers are crying out to speak to businesses via social media.  Unfortunately, some business owners are so consumed in day to day operations, they are not listening to their customers…. while others are increasing customer loyalty, creating advocates and enhancing the value of their business through new channels.

How small to medium sized enterprises engage in social media can be indicative of how well management approaches new opportunities. Let a business coach help you explore social media in the broader context of your overall strategy and you will be amazed at the simple and effective steps you can take to Optimize Business and enhance your enterprise value.

When was the last time you allocated time to think outside the box and assess new sales or communication channels?  When was the last time you re-assessed your overall business strategy?

We offer a diverse range of products and services to small to medium sized enterprises:

  • Optimize Business Coaching
  • Optimize Planning & Strategy
  • Optimize Sales & Marketing
  • Optimize 360 Focus Groups
  • Optimize Team Building
  • Optimize Training and Facilitation
  • Optimize Social Media

If it has been a while, call Andrew McIntosh CPA ay Optimize Business on 0448516151 or email OptimizeBusiness.org@gmail.com to schedule an obligation free discussion about business coaching.