Tag Archives: optimise

How do you get business inspiration (and keep it)?

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Go!

Go!

Think

Stop. Think. Get inspired.

The gardening crew has arrived outside my office. I hear a clunk and a bump as their truck and trailer bounces into the lot. I watch for a few minutes, and I’m inspired by the efficiency. They quickly rev up the ride-on mower and begin trimming the edges. It’s like a well-oiled pit stop team — every worker knows his place. Someone hands me the bill and everybody leaves as smoothly as they came in. In business, it’s important to be creative. Here are five sources of inspiration. See full article: Here

Ever thought you would love preparing invoices? Here’s how

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Having worked with many accounting and invoicing systems over the last 20 years, Optimize Business knows a good billing solution when we see one. That is why Optimize Business uses and recommends Freshbooks. It offers the convenience of cloud accounting and an easy of use and efficiency you have to see to believe.

  • Forget about backing up your invoices: it is done in the cloud
  • Stop fussing with an email or envelope: it is delivered in the click of a button
  • Convert that estimate to an invoice and email: done in seconds

Visit our Optimize Business Bookshop for the latest books, DVD’s and resources to optimize your business performance

It is great for small business start-ups who can use it free for three or less clients and even better for bigger businesses who can streamline their invoicing process with the click of a button. And the best part? Clients pay quicker because of the paper-less email delivery and the easy of payment!

This is why Optimize Business is pleased make Freshbooks available to Australian and New Zealand business through our relationship with Freshbooks. In fact, Freshbooks can be used by any business, anywhere! From Deli to Denver, over 5 million businesses are using Freshbooks.

So why not test drive this great product? We did, and we were so impressed with the customer service, support and user experience, that we can’t help but recommend it! Try it for free:

FreshBooks

© 2012 Andrew McIntosh CPA, Optimize Business. As a Freshbooks partner, Optimize Business may receive a commission for referring satisfied customers.

Can you hear your customers? They are talking about you!

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Great food attracts a lot of customers. How many are on smart phones? How many are letting their friends know they are enjoying a burger at your restaurant… and how would you know? As it turns out, there could be hundreds or thousands of social media ‘check-ins’ at your business.

“Unfortunately, some business managers and owners don’t even know their customers are trying to talk to them.  One Templestowe business has hundreds of fans and over 10,000 customers using social media to tell others they were at this local business…

Sadly that restaurant owner is not using social media to talk to this captive & loyal audience – the ‘Fans’ of the restaurant – in the channel they chose to communicate with the business”

Ask us about our complimentary 30 Minute Social Media Assessment for your business.  If Social Media is for you, sign up before 30 June 2012 for our special introductory offer to get our Entry-level Business Facebook package at a 50% saving.  Call us now on 0448516151. Location based services of social media sites are generating millions of check-ins and ‘likes’ for small businesses.  Unfortunately, small and medium businesses are way behind big business in understanding this new social phenomenon.  It is also clearly visible to social media users that do ‘check-in’ that your business either understands social media or ‘just doesn’t get it.’  Give Optimize Business a call to find out how this impacts your business and sign up for our 30 Minute Social Media Assessment.

How fresh is your business strategy?

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When was the last time you sat down with an independent business professional and critically evaluated your business strategy and business plan?


Sales and marketing, your product offerings and customer service delivery are the heart of your business. Is it still fresh and appealing to customers…. or in need of a refresh? When was the last time you innovated and customers noticed? If you can see it, prospective customers and loyal customers will see it too. This is a risky place for a business to be. Speak to Optimize Business about refreshing your business: our business coaching provides independent and experienced business professionals to help keep you innovating.

Do you even still have a current business strategy or are you just on ‘auto pilot’?

Let Optimize Business coaching help you refresh your approach to business. The market place continues its rapid pace of change and small business owners need to constantly re-assess their direction.

Are you starting a new business? An accountant and legal advisor are critical, but who is helping you assess your key strategic decisions? Who is your business relying on for independent, current and experienced business guidance on these critical decisions?

At Optimize Business, our coaches will be with you every step of the way.  From social media to team building, our business coaches never lose sight of the big picture.  Call us now, on 0448516151 to speak to Andrew McIntosh CPA and discuss how we can help you achieve your goals.

© Andrew McIntosh CPA: OptimizeBusiness.org@gmail.com

Welcome to OptimizeBusiness.org

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A healthy start

No matter what type of business you run, we can help you Optimize Business.

OptimizeBusiness.org is open for business.

We look forward to working with you and your business on achieving your goals.

If you are serving brunch in the Yarra Valley, selling homes in Warrandyte or retailing in Doncaster, customers are crying out to speak to businesses via social media.  Unfortunately, some business owners are so consumed in day to day operations, they are not listening to their customers…. while others are increasing customer loyalty, creating advocates and enhancing the value of their business through new channels.

How small to medium sized enterprises engage in social media can be indicative of how well management approaches new opportunities. Let a business coach help you explore social media in the broader context of your overall strategy and you will be amazed at the simple and effective steps you can take to Optimize Business and enhance your enterprise value.

When was the last time you allocated time to think outside the box and assess new sales or communication channels?  When was the last time you re-assessed your overall business strategy?

We offer a diverse range of products and services to small to medium sized enterprises:

  • Optimize Business Coaching
  • Optimize Planning & Strategy
  • Optimize Sales & Marketing
  • Optimize 360 Focus Groups
  • Optimize Team Building
  • Optimize Training and Facilitation
  • Optimize Social Media

If it has been a while, call Andrew McIntosh CPA ay Optimize Business on 0448516151 or email OptimizeBusiness.org@gmail.com to schedule an obligation free discussion about business coaching.