5 productivity tips from a small business success

KathyBYBKathy Vant Foort is owner and founder of Backyard Buyers, a business that helps property owners sub-divide and develop excess land. Kathy is one of the few female Registered Building Practitioners in Victoria.

Having grown the business from concept to start-up, Kathy now manages her company from Melbourne.

Nearly ten years on, business has never been better.

Here are Kathy’s top five tips for success:

1. Know your objectives

“I have two whiteboards visible from my desk. One has long-term objectives and targets. It also has a list of big or innovative ideas.

“The other whiteboard is operational, mapping out all current and pipeline sub-divisions, key performance metrics and projects.”

Read more here.

Organising your business for success in the new financial year

PrganiseMYOBI recently accompanied the Australian Minister for Small Business, Bruce Billson MP, as he visited small businesses in Templestowe Village, Victoria. The Minister was out selling the good news in the budget about the immediate deductibility of assets costing less than $20,000 (for small businesses with an aggregated turnover less than $2 million). He talked with young entrepreneurs and owners of businesses ranging from restaurants and dry cleaners, to cafés and specialty fashion retailers. Did you know the deduction was available on purchases from 7.30pm 12 May 2015?

There are two reasons I mention this: read more here.

How much is my time worth?

Photo motorbikesA few years ago, one of my first business coaching sessions was with an entrepreneur who had spent a year and a half in development. He’d given up a well-paid job and spent about $25,000 on developing an App. He had no real business plan. When I pointed out that he had notionally invested about a quarter of million dollars on the App, he drew a deep breath of entrepreneurial fatigue, and said disheartenly, “Well, I suppose so.”

This back of the envelope calculation was done as follows: see calculations and read more here.

A CEO start-up guide to personal taxes

Communities

People depend on the CEO to get things right. A failure to manage your personal taxes may see you damage your reputation, send your startup belly up and let down all those people looking at you as an inspirational start-up CEO.

A chance to be the Chief Executive Officer (CEO) of a startup company can be one of the most exciting, challenging, inspiring, risky and adrenalin-filled periods of your life. Particularly for young innovators and entrepreneurs, the dynamic and fast paced environment can leave little time to reflect on your own tax position or obligations to any new employees.

A lot of great startups come undone by neglecting the mundane — but essential — regulatory or compliance functions. So while I would love to write an inspiring story of innovation and success, Why? Because you are the CEO and it is your job to get it right.

Read my full blog here.

How do you get business inspiration (and keep it)?

Go!

Go!

Think

Stop. Think. Get inspired.

The gardening crew has arrived outside my office. I hear a clunk and a bump as their truck and trailer bounces into the lot. I watch for a few minutes, and I’m inspired by the efficiency. They quickly rev up the ride-on mower and begin trimming the edges. It’s like a well-oiled pit stop team — every worker knows his place. Someone hands me the bill and everybody leaves as smoothly as they came in. In business, it’s important to be creative. Here are five sources of inspiration. See full article: Here

Survey: what technologies or APPs help your single operator small business the most?

Most entrepreneurs face the issue, home based, single operator or small businesses face the issue. How can one person do it all?

What technologies or APPs do you use to improve the efficiency of a signal person operation? What are your top 5 tools or tips for running a lean and efficient single operator business?

#socialmedia: the new word of mouth

INTHEBLACKWow, I can’t believe it is two years since I took the entrepreneurial leap and founded Optimize Business. An exciting time for any small business, it is enjoyable, exhilarating and I love meeting new people everyday: exploring their ideas, developing their ideas into strategy, strategy into a plan and plans into action.

Expanding from business coaching and strategy services, my clients value my financial background and being a CPA gives an added credibility and weight to suggestions about running their organisations. What I enjoy most and now do most is help business with their social media. I diversified my skills with photography, documentary video and writing for the web.

Most of my clients now come from the “new” word of mouth – #socialmedia. I just signed a contract with a North Eastern US company to provide regular social media content… they contacted me from Connecticut, I do not market to the US but social media is global, so be ready! Most people find me through LinkedIn or as a result of my social media engagements.

So give it a go. Try flying solo. Ensure you have enough cash-flow up-front, a good strategy, a good plan, and go for it…. oh, and a good business coach or mentor to guide you along the way 🙂

Social media companies dominate the ‘best places to work’ for 2014

BPTW14_largeSocial media companies are the best technology employers to work for. According to employees, Twitter, LinkedIn and Facebook are the best three technology employers for 2014. Google is ranked fifth, with Interactive Intelligence the only ‘traditional’ tech company in the top five best technology employers to work for.

Not only did social media providers dominate the technology sector, they also seized the majority of positions in the overall top five rankings.

Social media is transforming lives in more ways than we could have expected. From record initial public offerings to the birth of the Arab Spring, these companies are now setting the standard as the employers of choice.

When Glassdoor, a free online jobs and career community, revealed its 2014 Employees’ Choice Awards this month, it also provided a snapshot of the ever-growing influence of social media beyond a screen.

In 2010 Southwest Airlines led the rankings, joined by a mixture of manufacturing and business services firms. A year later, things began to change in when social media companies began wowing their employees:

  • 2011: Facebook entered the top five with a bang, as the number one employer in Employees’ Choice Awards. Facebook had bumped the much acclaimed Southwest Airlines to number two, followed by business services and manufacturing leaders Bain & Company, General Mills and Edelman;
  • 2012: Unseated by consulting behemoths Bain & Company and McKinsey & Company, Facebook ranked third and was joined by Google just scraping into the top five. With MITRE taking the fourth place, business services and consulting firms clearly ruled the day in 2012, but Google and Facebook were giving rival employers a taste of things to come;
  • 2014smBestEmployers2013: Facebook, the only social media company in the top five, reclaimed the number one ranking, amongst a diverse range of employers from business services, technology and health sectors;
  • 2014: While Bain & Company has stolen the 2014 crown, social media companies dominate the top five, filling sixty percent of the top five positions: Twitter, LinkedIn, then industrial Eastman Chemical, followed by Facebook in fifth position.

Glassdoor has aggregated millions of salaries and anonymous company reviews, surveys and other “employee generated content”. The US rankings of the 50 best places to work in 2014 is now in its sixth year and provides a unique confirmation of social media pushing the boundaries in more than just the technology industry.

The top five of the last six years is like a storybook of our change in our society: 2009 did not include a single social media company. Traditional industries dominated, with General Mills, one of the world’s leading food companies, with 100 consumer brands, topping the employee rankings.

Business services firm Bain & Company was ranked number two and is noteworthy in that it is the only employer to be consistently listed in the top five for the last six years. Bain & Company went on to claim the leader’s jersey in 2012 and again in 2014.

The lessons for 2014?  Watch this space: social media companies are innovators in more than just technology and IPOs, they are disrupting many different aspects of business and society. And their employees love it.

What is Global Entrepreneurship Week? #GEW

#GEWNovember 18 – 24 is an exciting time each year for the start-up, innovation, education, entrepreneur and broader communities of the world: it is Global Entrepreneurship Week (#GEW). And it is really “global” in every sense of the word.

The growing popularity of these events is partly due to the global connectivity of social media networks. Never before have so many buddy entrepreneurs had so much opportunity to use ‘free’ global communications tools to inspire, share and make connections, experiences and ideas. Twitter is buzzing with the hashtag #GEW, #GEW2013 and other country specific hashtags and LinkedIn provides opportunities for targeted networking: social media helps develop international relationships, introduced through #GEW, that many innovators will find as they pursue their goals.

So what is #GEN? Perhaps the best way for me, as a social media strategist, is to use social media (YouTube) and let the international organisers explain for themselves:

#GEW is here. Jump on, jump in or take that first step – it may just change your life! If nothing else, you will find following all the tweets and other social media posts and events an inspiring spectacle in its own right! So, enjoy and feel free to contact Optimize Business if you have any questions or queries. Here is the Australian GEW page link:

#GEW

Storify: the Telstra 2013 Australian Digital Summit

On Tuesday Telstra hosted the 2013 Australian Digital Summit in Melbourne, social media and the #DigitalSummit hashtag went into overdrive.

Tools, strategies, innovations and techniques are constantly evolving in the digital space.

Storify.com

If you have not seen Storify before, please take a look at what it does here and also check out our story as a resource to catch up on what you may have missed at the Digital Summit!Today we spent about an hour using “Storify” to create a record of the #socialmedia chatter that surrounded the hashtag #DigitalSummit this week.