Cheat Sheets for Social Media Marketing Dummies

Most small / medium businesses still don’t get social media or social media marketing (SMM) . Start with the basics, as even seasoned Marketers may not understand Pinterest, Google+ or Twitter. SMM for Dummies Cheat Sheets are a great starting point for your clients and stakeholders who need introductory knowledge: Social Media Marketing for Dummies Cheat Sheets

In the coming weeks OptimizeBusiness.org will showcase a best in class, hosted SMM system for Australian SMB, NGO and NFPs ready to run with social media @Optimize_Biz

Need a store on your Facebook page?

Product information from Payvment’s Facebook page.

If you find you are driving interactions with your customers and fans via Facebook, why not add a store to your Facebook page?

Didn’t think it was possible?  Well, applications, or “Apps” as they are affectionately know as, are a real revolution in the functionality of software these days.  From social medias like Facebook, to accounting software like Xero, you can get an App for just about anything to enhance or quasi-customise your software purchase.

One such App is Payvment. Currently offering a free online store to Facebook users, its a god send to businesses that have developed a heavy Facebook following.  Many business face the customer experience problem of moving customers from social media to webpages or external shops or payment providers, but Payvment is an example of a great way to enhance your Facebook experience and secure a secure a sale or lead in the process.  Check out Payvment.com on the web, via Facebook or Twitter.

Read more about online stores in Facebook in the NY Times. © 2012 Andrew McIntosh CPA, OptimizeBusiness.org

SMB’s – it’s your free video channel…. don’t lose the wonder!

Imagine it is late last century (say 1992) and you were told you could have your own video channel and distribution network to build your brand, engage your customers and advertise to those who care.

Two decades ago, what would you have given to have this capability for your small or medium business?

It’s incredible, it is free, and twenty years later, how many business owners just ignore this amazing tool?  How much value are they leaving on the table, when two decades ago they would have given an arm and a leg for these capabilities!

Imagine that futuristic world from 1992, now even richer with handheld devices that stream an amazing colour TV image; can help you find products, services or friend just around the corner when that would have taken a phone box, a good phone book and 20 minutes back then…..

Oh the possibilities of mobile video for your own business!

So please don’t lose the wonder at these amazing capabilities that surround us!  Seize the day again and re-look at your opportunities, especially those are just waiting for you on social media tools like YouTube!

You would have given an arm and leg for this capability 20 years ago, so don’t ignore it now it’s free….. SMB’s, please don’t lose the wonder of what is right in front of you!

Check out this video for some new inspiration and don’t forget to share any creative new thoughts on OptimizeBusiness.org:  YouTube – its your free channel…. are you using it?

If you need help or advice with creating your own SMB channel or video content, contact Andrew McIntosh CPA via the social media of your choice…. or call on good old-fashioned mobile phone to Australia +61 4 48516151.

© 2012 Andrew McIntosh CPA, OptimizeBusiness.org