It is not often you get things for free, but Company Pages from LinkedIn give small business owners, managers, NFP and NGOs a chance to showcase their organisation for no cost (at the time of this blog!). Linked in Company Pages currently have four sections:
- Home page
- Products and services
- Insights (including views)
Will creating a company page on LinkedIn really make any difference? Well, have you noticed how when you are searching for a local business or person on Google, LinkedIn profiles typically rank very high in the ‘natural search’ results.
- Natural search is what Google finds based on its proprietary search algorithms and ranks the results for you to review.
- Paid search are results that appear (usually at the top or side of your search engine results page) that are only there based on advertisers paying for you to seem them based on your key words and phrases used in your search.
Adding a company page to LinkedIn strengthens the natural search result rankings of your business. You can create a Home page and Product / Service descriptions with links to your other websites and social media accounts. While not only providing a free way to showcase your business, it also provides a structured way to think through your products and service offerings.
You can link individual LinkedIn profiles of your management team and key staff to each product or service. You also have the option to ‘pay’ for your job listings in the “Careers” section of your Company Pages. This paid service targets your job vacancies to those meeting your requirements and will cost about $200 AUD for a 30 day local posting in Melbourne (Australia).
Check out the attached guide for more information on LinkedIn Company Pages above. You can create a Company Page from the links here at LinkedIn FAQ.