SMB’s – it’s your free video channel…. don’t lose the wonder!

Imagine it is late last century (say 1992) and you were told you could have your own video channel and distribution network to build your brand, engage your customers and advertise to those who care.

Two decades ago, what would you have given to have this capability for your small or medium business?

It’s incredible, it is free, and twenty years later, how many business owners just ignore this amazing tool?  How much value are they leaving on the table, when two decades ago they would have given an arm and a leg for these capabilities!

Imagine that futuristic world from 1992, now even richer with handheld devices that stream an amazing colour TV image; can help you find products, services or friend just around the corner when that would have taken a phone box, a good phone book and 20 minutes back then…..

Oh the possibilities of mobile video for your own business!

So please don’t lose the wonder at these amazing capabilities that surround us!  Seize the day again and re-look at your opportunities, especially those are just waiting for you on social media tools like YouTube!

You would have given an arm and leg for this capability 20 years ago, so don’t ignore it now it’s free….. SMB’s, please don’t lose the wonder of what is right in front of you!

Check out this video for some new inspiration and don’t forget to share any creative new thoughts on OptimizeBusiness.org:  YouTube – its your free channel…. are you using it?

If you need help or advice with creating your own SMB channel or video content, contact Andrew McIntosh CPA via the social media of your choice…. or call on good old-fashioned mobile phone to Australia +61 4 48516151.

© 2012 Andrew McIntosh CPA, OptimizeBusiness.org

London Olympic security failure… a lesson for small and medium business

This week’s contractual failure of the London Olympic security provider G4S provides some beautiful examples of business failure, crisis management and the value of having a “Plan B” in your back pocket. While the inability of G4S to deliver the security services under it’s £250m contract represent a business failure of ‘Olympic’ proportions, the lessons for small and medium businesses (SMBs) are stark.

Planning for success by planning for failure (Free image courtesy of FreeDigitalPhotos.net)

Planning: G4S planners over-estimated their ability to deliver Olympic security personnel and had no workable plan to recover.

Variance from business plans is always expected (and should be planned for) and establishing realist business plans are critical to ensure operational success.

More advanced business plans can factor in probabilities of certain risks, failures or success occurring, but most SMBs should plan a realistic/expected outcome and supplement this with possible best case and worst case scenario plans.

A plan (for a project, business, campaign or event) should focus mainly on expected outcome and SMBs should spend some time documenting their approach to a possible best case / worst case scenario model.  This is part of basic contingency planning.  It is often overlooked and rarely done well outside of the IT space, however it is critical to ensure business has the resources, systems and processes in place to execute its mission.

Risk Management:  The quarter of a billion pound London Olympic security debacle clearly demonstrates the impact of operational and reputational risk.  Monitor the G4S stock value to assess the impact of this PR and operational disaster. Often businesses mainly consider risk in terms of information systems, privacy and legal compliance, but as G4S lawyers and insurance managers reach for their insurance policy and re-read the fine print, it’s a great example of operational risk materialising….. and then impacting reputation and ultimately eroding enterprise value.

No matter the size of a business or project, good insurance advice and coverage is basic element of good governance, as well as ensuring risk management extends to delivery of core business and contractual objectives… such as providing trained security personnel for major events.

Crisis Management: As private enterprise fails themselves and their client, the importance of a workable “Plan B” is clearly shown by how the UK Government responded to the crisis.  London Olympic and Government officials will be scolded for failing to manage the risks associated with the security contract, but they should be commended for the swift and effective solution to the crisis.

Thousands of military personnel were rapidly deployed to fill the security void.  G4S clearly did not have a workable “Plan B”, but the Government did.  This should be expected given the massive resources of State but still provides a graphic demonstration of a successful resolution to the corporate failure.

How the PR disaster is managed maybe a different story, but the Government is off to a reasonable start with its practical response and the swift bringing to account of the G4S executives in a televised public inquiry.

Leadership: The Independent yesterday reported Army chiefs have been dispatched to the headquarters of G4S to take a more active role in controlling security for the London Olympics…”  In coming blogs we will look at lessons for SMB from leadership structures in emergency services and the military.  These structures and management systems are built to manage in times of crisis, high stress and literal life and death situations – so important leadership and execution are critical to ensure success.

© Andrew McIntosh CPA: OptimizeBusiness.org@gmail.com

Can you hear your customers? They are talking about you!

Great food attracts a lot of customers. How many are on smart phones? How many are letting their friends know they are enjoying a burger at your restaurant… and how would you know? As it turns out, there could be hundreds or thousands of social media ‘check-ins’ at your business.

“Unfortunately, some business managers and owners don’t even know their customers are trying to talk to them.  One Templestowe business has hundreds of fans and over 10,000 customers using social media to tell others they were at this local business…

Sadly that restaurant owner is not using social media to talk to this captive & loyal audience – the ‘Fans’ of the restaurant – in the channel they chose to communicate with the business”

Ask us about our complimentary 30 Minute Social Media Assessment for your business.  If Social Media is for you, sign up before 30 June 2012 for our special introductory offer to get our Entry-level Business Facebook package at a 50% saving.  Call us now on 0448516151. Location based services of social media sites are generating millions of check-ins and ‘likes’ for small businesses.  Unfortunately, small and medium businesses are way behind big business in understanding this new social phenomenon.  It is also clearly visible to social media users that do ‘check-in’ that your business either understands social media or ‘just doesn’t get it.’  Give Optimize Business a call to find out how this impacts your business and sign up for our 30 Minute Social Media Assessment.

How fresh is your business strategy?

When was the last time you sat down with an independent business professional and critically evaluated your business strategy and business plan?


Sales and marketing, your product offerings and customer service delivery are the heart of your business. Is it still fresh and appealing to customers…. or in need of a refresh? When was the last time you innovated and customers noticed? If you can see it, prospective customers and loyal customers will see it too. This is a risky place for a business to be. Speak to Optimize Business about refreshing your business: our business coaching provides independent and experienced business professionals to help keep you innovating.

Do you even still have a current business strategy or are you just on ‘auto pilot’?

Let Optimize Business coaching help you refresh your approach to business. The market place continues its rapid pace of change and small business owners need to constantly re-assess their direction.

Are you starting a new business? An accountant and legal advisor are critical, but who is helping you assess your key strategic decisions? Who is your business relying on for independent, current and experienced business guidance on these critical decisions?

At Optimize Business, our coaches will be with you every step of the way.  From social media to team building, our business coaches never lose sight of the big picture.  Call us now, on 0448516151 to speak to Andrew McIntosh CPA and discuss how we can help you achieve your goals.

© Andrew McIntosh CPA: OptimizeBusiness.org@gmail.com

Welcome to OptimizeBusiness.org

A healthy start

No matter what type of business you run, we can help you Optimize Business.

OptimizeBusiness.org is open for business.

We look forward to working with you and your business on achieving your goals.

If you are serving brunch in the Yarra Valley, selling homes in Warrandyte or retailing in Doncaster, customers are crying out to speak to businesses via social media.  Unfortunately, some business owners are so consumed in day to day operations, they are not listening to their customers…. while others are increasing customer loyalty, creating advocates and enhancing the value of their business through new channels.

How small to medium sized enterprises engage in social media can be indicative of how well management approaches new opportunities. Let a business coach help you explore social media in the broader context of your overall strategy and you will be amazed at the simple and effective steps you can take to Optimize Business and enhance your enterprise value.

When was the last time you allocated time to think outside the box and assess new sales or communication channels?  When was the last time you re-assessed your overall business strategy?

We offer a diverse range of products and services to small to medium sized enterprises:

  • Optimize Business Coaching
  • Optimize Planning & Strategy
  • Optimize Sales & Marketing
  • Optimize 360 Focus Groups
  • Optimize Team Building
  • Optimize Training and Facilitation
  • Optimize Social Media

If it has been a while, call Andrew McIntosh CPA ay Optimize Business on 0448516151 or email OptimizeBusiness.org@gmail.com to schedule an obligation free discussion about business coaching.