Optimize Business: Drive small business, NGO, NFPs to optimal success through strategy, innovation & best practice. Business Coach. Social Media. Business Blog at www.optimizesbiz.com & tweeting at @optimize_biz
Some of us went crazy with the Game of Thrones grand finale, with the show becoming the most pirated program in history. Australians were the worst offenders. Digital piracy is illegal; so too is tax evasion.
If you have cheated the tax system, it may not impact you now as a struggling entrepreneur or business owner, but perhaps years later when you are held to account for your actions. Long after the moment of greed, or seeming need, you may have a partner, child and a thriving business by then.
Do you participate in the cash or hidden economy?Read the full articlehere.
After being surprised by the stat that “the highest rate of entrepreneurial activity is in the 55-64-year-old group” in a recent article by Jim Dougherty, I was posting my own blog about single operator businesses and was surprised yet again to get this comment back:
“I am a 90 yr. old one man band because I am also underfunded but resolute! There are services that one can sign up for that begin in a free stage and I definitely use them, have to. But this digital business needs advertising money, lots of it. One SBA volunteer told me since I didn’t have money I’m dead in the water. But I got an order the other day.” David Lambert
Amazing: especially after you read his bio of life experiences, I could not help but try to encourage a few followers, likes, views for him. Because you can do digital business at no or low cost and not all entrepreneurs are young, Jim rightly says. And maybe he’ll get the odd order or two; I know I became his second order from #socialmedia.
All this links social links are from his webpage, so anyone feeling socially generous, please give David’s Delicious Chocolates a like, follow or even an order (via PayPal, here’s on that too)!
I live in Australia and David is in Pittsburgh, Pennsylvania. I have never met David until he reached Melbourne via LinkedIn and now I’m ordering chocolate from some guy called David in Pennsylvania!
The gardening crew has arrived outside my office. I hear a clunk and a bump as their truck and trailer bounces into the lot. I watch for a few minutes, and I’m inspired by the efficiency. They quickly rev up the ride-on mower and begin trimming the edges. It’s like a well-oiled pit stop team — every worker knows his place. Someone hands me the bill and everybody leaves as smoothly as they came in. In business, it’s important to be creative. Here are five sources of inspiration. See full article: Here
It is National Reconciliation Week 2014! What does your business do to encourage, celebrate or contribute to diversity?
Optimize Business will at be the Melbourne Shire of Remembrance on Saturday 31 May 2014 for the Victorian Indigenous Remembrance Service from 11am. Optimize Business Director, Andrew McIntosh CPA, is an Honourary Committee member that helps organise the Service.
Come and learn more about Aboriginal and Torres Strait Islander Peoples’ service in Australia, from the Boer War to present day 10:30 for an 11am start.
Many entrepreneurs start out as a one-man (or woman) show. While this can be challenging, exhausting and incredibly rewarding, ultimate success may not be determined by your business idea, but by how organised you are.
Experienced freelancers and small businesses that are single person operations need to be ultra-organised. Whether you are flying solo for the first time or well established, technology can improve your efficiency and performance. Here are some pointers based on my own experience running a one-man show.
Business owners often ask me about how to create content that is interesting and relevant for social media and blogging: “but I don’t have anything to write about” they say.
Firstly, we have all probably have heard a hundred times that it is about creating valuable “content” and “story telling.” Social media (which includes blogs like this one you are reading now), can just talk about what you care about or what you are doing as a business or passion. No-one has your life, it’s unique and your business is also unique.
Here are some tips to draw out some relevant:
Have an annual calendar of events is a great starter – plan in advance
How does your business relate to the local, state or national event?
Link social media to real life. Easter? Maybe have hot cross buns for customers over lunch. (e.g.Photograph the buns in advance and let people know its coming);
Use social media to share the event when it is happening (e.g. photo and text of staff and customer eating piping hot cross buns right now, hurry in);
Send out a thanks for coming post. A picture tells a thousand words so: I am alway big on using images.
Last week was ANZAC Day in Australia and New Zealand and I have been helping a local optometrist network in content creation and story telling. For those unaware, ANZAC Day is national day of military remembrance held on the 25th of April each year.
So what can an optometrist do for a day like remembrance day, apart from being shut? Well, like any profession, retail or trade, Australian and New Zealand optometrists made a huge contribution during First World War and other conflicts. With a few hours research we had a relevant and respectful ‘social media campaign’ ready to go.
Advertising was minimised during the period;
We shared photos and stories of opticians, optometrists and optical dispenser to high the service of the profession;
While some stories were amazing (a single optometrist at an Army Hospital able to examine, cut and fit lenses in 16 minutes during #WW2), some were heartbreaking & heroic.
I have summarised the story of four #WW1 opticians we found and reposted here. On ANZAC Day, we will, and did, remember them.
An outdoor portrait of the 9th Training Battalion at Perham Downs, Wiltshire. Victorian optician Gordon Heathcote from Kew is seated on the far left, sporting his new Corporal stripes he earned in England.
Cpl Gordon Roy Heathcote, 24th Company Australian Machine Gun Corps.
Cpl Gordon Roy Heathcote was an optician of Kew in Victoria. Single, twenty-three years old and living with his parents comfortably in Melbourne’s inner eastern suburbs, he enlisted in August and set sail from Melbourne on 20 October 1916. Seated on the left above, the machine gun is not just a prop for the photo – this optician had landed as a non-commissioned officer in an Australian Army Machine Gun Corps. Single, living with his parents comfortably in Melbourne’s suburbs. he enlisted in August and left Melbourne on 20 October 1916. In was promoted to Corporal while in England and completed his physical and bayonet training courses there before landing…
Are you in LinkedIn? If you run a business or have a professional career, you should be. Take a look at the Optimize Business Company Page (press the Easter eggs!) and please “follow” as we are working to drive up linkages to our own page! Thank you: let us know if you have any questions or tips about the set-up or analytics of a “LinkedIn Company Page.”
Wishing everyone who celebrates Easter a happy one and the very best to everyone over the break! I’ve been reluctant to use my mobile phone for posting full blogs, but a link saying a new app for “WordPress for iOS” tempted me on Good Friday. So posted I did – all seemed to work well with uploading a “seasonal” image and text.
I prefer micro-blogging on my iPhone (Twitter app), but handy to have a WordPress blogging app just in case! Do you do anything festive for the Easter period or does multiculturalism make it hard for your business to decide what to run with?
Re-marketing: There is a point where the marketing technology becomes a little creepy and it is a fine line. As I sat down at a restaurant last week my phone pinged and Foursquare welcomed me to the restaurant and recommended my dishes…. big data and ethical usage are yet to be settle on what is right, but in the meantime it can be a bit creepy knowing that the “system” knows so much about you.
“You’ve seen them. The shoes you browsed an hour ago on Missguided are now staring at you while you watch a video on Youtube. They pop up again when you log into Facebook and now on a celebrity site like SkinnyvsCurvy.”
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
Whether you’re looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign. It can drive return on…