Social media for pharmacies: let Optimize Business guide you

Optimize Business understands pharmacyCommunities
As your business pushes through the scripts, orders the retail and behind the counter stock, balances the cash, pays the bills, drops off the banking and tries to spend time with talking with every customer….  should you be embarking on a new marketing strategy to embrace social media in your pharmacy?

Social media for pharmacies
Social media can be overwhelming at times: content (photographs, images and text), online communities, tone of voice, moderation, legal considerations, time management, public verses personal posts, timely responses to customers… Facebook, Pinterest, LinkedIn, YouTube, Twitter… a blog? Where should you start? Do you even need to start using social media?

We understand social media
Pharmacy is a unique business and every pharmacy is unique. Don’t jump into social media with out carefully selecting what best suits your needs. Nothing is worse than a business that started Facebook or Tweeting but has not done an update in the last year or two. It is part of a pharmacy’s public face, just like a shop window, it is either neat and tidy, or run-down and tired. Even worse perhaps, there is no shop window for your Pharmacy! We have great experience with social media, let us help you!

Let us guide you through the process
Pharmacists are called on to do a lot of things. Let Optimize Business help you assess your business needs for social media. We’ll sit down with you to understand your customers, your opportunities for social and then we either train up you and/or your staff or you can hand it all over to Optimize Business for a complete outsourced solution.

Our approach
We are flexible and will work to meet your individual needs. We will also tell you straight out if we think social media is not right for you. We will also talk to you about social media advertising, it is constantly changing but provides direct access to local customers you choose to communicate with.

  • Needs analysis
  • Strategy development
  • Initial account configuration
  • Content creation
  • Outsource 100% or in-house training
  • Build & engage your community
  • Social advertising
  • Grow your business!

To take advantage of current promotional offers, enter your details below and we will contact you:

What is Global Entrepreneurship Week? #GEW

#GEWNovember 18 – 24 is an exciting time each year for the start-up, innovation, education, entrepreneur and broader communities of the world: it is Global Entrepreneurship Week (#GEW). And it is really “global” in every sense of the word.

The growing popularity of these events is partly due to the global connectivity of social media networks. Never before have so many buddy entrepreneurs had so much opportunity to use ‘free’ global communications tools to inspire, share and make connections, experiences and ideas. Twitter is buzzing with the hashtag #GEW, #GEW2013 and other country specific hashtags and LinkedIn provides opportunities for targeted networking: social media helps develop international relationships, introduced through #GEW, that many innovators will find as they pursue their goals.

So what is #GEN? Perhaps the best way for me, as a social media strategist, is to use social media (YouTube) and let the international organisers explain for themselves:

#GEW is here. Jump on, jump in or take that first step – it may just change your life! If nothing else, you will find following all the tweets and other social media posts and events an inspiring spectacle in its own right! So, enjoy and feel free to contact Optimize Business if you have any questions or queries. Here is the Australian GEW page link:

#GEW

Global Entrepreneurship Week 2013

Optimize Business is excited to be a 2013 Partner of Global Entrepreneurship Week (GEW) and is offering special one on one coaching sessions Friday November 22, 2013 to celebrate the week. Optimize Business is based in Melbourne, Australia, but will be utilising social media to offer the personalised sessions globally via Skype.

#GEWNow, a little about GEW from the GEW website: “Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.

Millions who had never before considered launching their own ventures soak up advice and inspiration from the likes of Richard Branson, Michael Dell and Muhammad Yunus. Thousands of brand new startups spring to life through bootcamps like Startup Weekend and competitions like Startup Open.

Hundreds of universities strengthen connections that help them commercialize research from their labs. Researchers and policymakers engage in discussions around the world to examine the underlying policies necessary to promote entrepreneurial growth. And serial entrepreneurs share their expertise through activities like EO24, run by the Entrepreneurs’ Organization, and practical training courses like FastTrac.

Meanwhile, world leaders and local elected officials alike have embraced the campaign as they look to fuel the economic engine of high-growth startups in their own countries and communities. During 2012 alone, presidents and prime ministers from 20 countries supported Global Entrepreneurship Week while 93 ministers from 54 countries participated by speaking at activities during the Week, filming statements of support or otherwise endorsing the national campaigns in their countries.

GEW is more than just an awareness campaign. It is a platform for connection and collaboration—engaging all players along the entrepreneurship spectrum in strengthening ecosystems around the world.”

Business Coaching or Social Media Coaching for your entrepreneurial idea

Optimize Business will be offering discounted executive coaching session during #GEW week: Usually with a cost of $165 AUD, it is just $33 AUD with code GEW2013 including GST. The low cost is to support and encourage buddy entrepreneurs. Consultation is via Skype: andrewlmcintosh. These are one on one sessions private sessions. Once 5 individuals or organisations have filled these time slots (via with promo code GEW2013), the event will be filled.

#GEWSession 1: 10:00am – 11:00 am AEST
Session 2: 11:30 am – 12:30 pm AEST
Session 3: 1:00 pm – 2:00 pm AEST
Session 4: 2:30 pm – 3:30 pm AEST
Session 5: 4:00 pm – 5:00 pm AEST

REGISTER HERE

Consultation will typically be by Skype. In person consultations may occur in the Melbourne area (Australia) if pre-arranged. Limit of five consultations, one per business or individual. Complete one hour consultation on November 22, 2013. (Note claimable to 20 December 2013, limit of 5 only if these times do not suit).

 

Nostalgia enabled by social media platforms

Shell Facebook Banner

Nostalgia has definitely made it’s way back into retail marketing, but it is also making an impression in other industries as well, with social media facilitating nostalgic brand and marketing strategies.

As Shell fast approaches five million followers, today it’s Facebook banner features a nostalgic 1960/70’s image. Even as the brand talks innovation, a high-tech future and advanced technologies, the old Shell station resonates with thousands of Facebook followers liking and sharing the picture.

Brand nostalgia is not a mutually exclusive strategy, as proven by Coca-Cola time and time again. Social media now provides several unique platforms to marry nostalgia with other seemingly divergent strategies as refreshing (excuse the pun) and social engaging content.

Note the branding is consistent over the years, the Shell logo from back then is still representing the company today, creating continuity.

As we speak, social media marketing teams are raiding their corporate museums, archives and googling for “cool” retro images to fit in to their current brand strategies. Social media provides a ready tool for the quick, low cost, distribution of historical images allowing fans and followers to further engage with fond memories, simpler times (pre-social media) when the brand was with them.

Have you looked at your retro photos yet?

Storify: the Telstra 2013 Australian Digital Summit

On Tuesday Telstra hosted the 2013 Australian Digital Summit in Melbourne, social media and the #DigitalSummit hashtag went into overdrive.

Tools, strategies, innovations and techniques are constantly evolving in the digital space.

Storify.com

If you have not seen Storify before, please take a look at what it does here and also check out our story as a resource to catch up on what you may have missed at the Digital Summit!Today we spent about an hour using “Storify” to create a record of the #socialmedia chatter that surrounded the hashtag #DigitalSummit this week.

Interesting facts in the notes from the Twitter S-1 IPO Filing

The little bird that took flight.Some interesting facts on the Twitter IPO thanks to David Cummings. Like David, I also find Twitter an amazing (free) global communications tool that I use on a daily basis (@optimize_biz).

I truly think it is revolutionary. Who would have thought the value proposition of just 140 little alpha numerics could lead to such a literal and virtual revolution.

David Cummings on Startups

The Twitterverse is buzzing about the upcoming Twitter IPO, and now we have all the intimate details courtesy of the S-1 IPO filing with the SEC. I’ve found Twitter to be an amazing medium that I use on a daily basis (@davidcummings), so I want the company to succeed in a way that grows both the value of the community and shareholder value.

Here are a few notes from the Twitter S-1 IPO filing:

  • 215 million monthly active users (pg. 1)
  • 500 million tweets per day (pg. 1)
  • 75% of users accessed it from a mobile device (pg. 2)
  • 45% of Super Bowl ads used hashtags to engage users (pg. 5)
  • 300 billion Tweets created since origination (pg. 6)
  • Revenue (pg. 10)
    2010 – $28.3M
    2011 – $106.3M
    2012 – $316.9M
  • Losses (pg. 10)
    2010 – $67.3M
    2011 – $129.8M
    2012 – $79.4M
  • 87% of revenue from…

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Creating value for society is not only measured in terms of publications and grants

On 28th Nov 2012, Senator Evans announced, on behalf of the Australian government, the National Research Investment Plan.

The plan states a commitment to “deliver a strong, cohesive research fabric”. I sincerely hope this means there will be renewed focus on developing a stronger “research and commercialisation ecosystem” than what we have today in Australia. If so, then this provides hope that we may be able to attract back to Australia and also retain, more of the experience necessary to help the nation better captialise on our world-class science.

And then there is the Strategic Review of Health and Medical Research in Australia, with the McKeon Review being finalised this month.

Will either of these reviews improve Australia’s biotech ecosystem?

I hope so.

Is there enough recognition that a key training ground for developing and commercializing medicines is the Biotech and Pharmaceutical industry? Some skills can only be obtained by “doing”.

Encouraging cross sector collaboration is key. Breaking down silos between academia, clinical practice and industry and encouraging easier movement of professionals across the sectors.

This works at a student and also senior practitioner level. One barrier to fluid movement across the industry and academic interface is the old “publish or perish” mentality. A greater awareness that “impact” and “creating value for society” is not only measured in terms of publications and grants.

An excellent example is the Monash University and Gates Inhaled Oxytocin program.This collaboration brings in the best and brightest, irrespective of sector, to be focused on finding a solution to the critical issue of postpartum hemorrhage.


Creating a new medicine is never a slam dunk. We wish it was. This means academic investigators engaged in such programs, based on the old “publish or perish” mentality risk their publication records whilst pursuing these potentially life changing areas. Should they be trading off career versus impact to society?

Extend this argument now to innovators who have left to academic environments to work on life changing medicines in biotech and Pharma.

We need the Australian research ecosystem to encourage, not discourage cross-sector collaboration. I hope the outcome of the reviews above address this mind-set.

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Optimize Business guest blogger Dr. Craig Rayner BPharm BPharmSc(Hons) PharmD MBA MAICD, is blogging at drcraigrayner.com and is Director of Clinical Pharmacology (previously Global Due Diligence Director) at Roche and Adjunct Associate Professor, Monash Institute of Pharmaceutical Sciences, Monash University.

Stranded sea turtles could help Australia transform locally discovered molecules into global medicines

How many of you had seen the articles Smart Country Sells Itself Short and Australia Blind to the Innovation Boom – Beattie published in the Sydney Morning Herald on 10th November 2012? Well, ironically, I was first made aware of these articles by three antipodean, but internationally stranded sea turtles!

The article titles themselves paint a view that is shared by many ‘international’ Australians who, having left for foreign shores at various stages of their careers, are faced with the desire of returning home; it hits a particularly raw nerve with those of us closely involved in the development and commercialisation of medicines.

The strengths of Australian science, discovery and optimisation of potential new drugs, are appreciated here at home, and also abroad. We celebrate our fair share of Nobel laureates and the discovery triumphs of brilliant scientists: Ian Frazer and his Queensland team’s cervical cancer vaccine discovery, the discovery of flu-fighting Relenza at CSIRO and Monash University; and world class research productivity from institutes like the Walter and Eliza Hall Institute of Medical Research that showcases Australia’s outstanding research focused medical fraternity.

So why is it that Australia sits 107th on the 2012 Global Innovation Index, behind Georgia, Malawi and Colombia?  As Peter Beattie highlighted, “Our basic research is world-class, our commercialisation is not”. Australia is viewed as a rich hunting ground for “early stage opportunities” for international medicine developers.  Real value capture in the life sciences space for Australia is lost when we sell our drugs too early in the development process. Rather, we should be managing risk and intelligently moving some of these early opportunities further along the development path. This requires “development and commercialisation” skills.

This process of “development and commercialisation” of a medicine, like rocket science, is extremely complex, expensive (>$1Bn), risky (<10% of drugs that eventually make it into humans reach the market), and it is definitely not an “individual” sport. It requires “teams” of dedicated, top minds tackling a problem from multiple perspectives in parallel. A typical core drug development team may have 10 or more highly qualified representatives (most with doctoral degrees, and many with multiple qualifications across disciplines) from diverse functional areas, each supported by many others. Roles include medical development, clinical pharmacology, clinical safety, toxicology, pharmaceutical science, project management, operations, commercial, intellectual property, modelling and simulation, epidemiology, regulatory affairs, health economics as well as very smart project leadership.

For a molecule to become a medicine, each of these elements must come together and be integrated successfully.  A seasoned “medicine developer” is someone who has not only deep technical knowledge, but importantly, an ability to integrate knowledge (and to ask for expert help as required) gained from substantial experience working within cross-functional development teams  solving development problems. The process of applying science in this way is not a discipline which is taught in Universities, but rather is a skill and art which is only learned by experience.

In contrast to US and Europe, this profile of a development professional is under-recognized, under-valued and under-resourced in Australia. A major reason is Australia’s lack of critical mass in this area, a fact which unfortunately drives abroad Australians seeking to pursue leading edge experiences in drug development and commercialisation. A seldom celebrated fact is many Australian’s do incredibly well in these environments. Some have established themselves internationally as leaders in their respective fields, making significant contributions to human health. In fact, the next time you open a medicine’s patient information leaflet, you should reflect that it is quite likely an Australian abroad had a hand in creating the product. Unfortunately, when after years away, such talented Australians ask themselves the question, “What opportunity could I return home too?”, the answer is generally silence.

Can we fix this? What really strikes me, is the chicken and egg problem that we have in Australia.

On one hand we bemoan the fact that we are not good at commercialising the discoveries from our brilliant scientists. I would argue, that an important driver is lack of critical mass in “development and commercialisation” experience in Australia. On the other hand, we actually have a bale (thanks Wikipedia) of sea turtles with critically relevant experience wanting to come home. China has recognised the value of its diaspora, encouraging the return home of internationally experienced scientsist: Australia should do the same.

Now is the time for Australia to be investing in our success beyond the mining boom.  I believe an important challenge for Australia, is determining how we can best access such “development and commercialisation” talent to support the existing strong discovery and innovation base our life sciences industry is reputed for.  However, retaining the talent will also require creating the right soft infrastructure for the sector. Bring our turtles home but make sure they have any environment in which they may thrive!

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Dr. Craig Rayner BPharm BPharmSc(Hons) PharmD MBA MAICD, is blogging at drcraigrayner.com and is Director of Clinical Pharmacology (previously Global Due Diligence Director) at Roche and Adjunct Associate Professor, Monash Institute of Pharmaceutical Sciences, Monash University.

Personal Note: After many years abroad, I was extremely fortunate to be able to continue a global role in an International Pharmaceutical company working from my home in Melbourne with teams based in Europe, US and China. What amazes me, is that incredibly talented Australian’s are peppered throughout the international industry.  If we could gather them all up and bring them home, I am sure we could assemble a faculty that could rival any major Pharmaceutical company.

Ever thought you would love preparing invoices? Here’s how

Video

Having worked with many accounting and invoicing systems over the last 20 years, Optimize Business knows a good billing solution when we see one. That is why Optimize Business uses and recommends Freshbooks. It offers the convenience of cloud accounting and an easy of use and efficiency you have to see to believe.

  • Forget about backing up your invoices: it is done in the cloud
  • Stop fussing with an email or envelope: it is delivered in the click of a button
  • Convert that estimate to an invoice and email: done in seconds

Visit our Optimize Business Bookshop for the latest books, DVD’s and resources to optimize your business performance

It is great for small business start-ups who can use it free for three or less clients and even better for bigger businesses who can streamline their invoicing process with the click of a button. And the best part? Clients pay quicker because of the paper-less email delivery and the easy of payment!

This is why Optimize Business is pleased make Freshbooks available to Australian and New Zealand business through our relationship with Freshbooks. In fact, Freshbooks can be used by any business, anywhere! From Deli to Denver, over 5 million businesses are using Freshbooks.

So why not test drive this great product? We did, and we were so impressed with the customer service, support and user experience, that we can’t help but recommend it! Try it for free:

FreshBooks

© 2012 Andrew McIntosh CPA, Optimize Business. As a Freshbooks partner, Optimize Business may receive a commission for referring satisfied customers.

Twitter for Business: link your tweets to appear on Facebook!

Get your Tweets posted on your Facebook page automatically! It is easy to set-up, go to the Twitter Help Center to learn more.

The Facebook Settings page (when you are logged in as a profile Administrator in Facebook) has a “Link to Twitter” button.  This is a good way to post onto Twitter if your primary social media tool is Facebook.

But remember the most Twitter users will see of your Facebook post is 140 characters.  This means you need to fashion your opening Facebook wording carefully to still make sense once it posts on Twitter. The link to your Facebook post in the Tweet will also decrease your available characters.

FreshBooksOptimize Business suggests doing the reverse: log into your Twitter account and then have your Tweets automatically post onto your Facebook page. This will mean that you have more control over the final text outcome that is communicated on both social media platforms. You can carefully craft your Tweet to 140 characters and this will then look and ‘feel’ better across both mediums.

You will probably find you end up doing more Facebook entries as well, because avid tweeters often end up tweeting more from their mobile devices…. so why not communicate to your Facebook crowd too!

If you want big, attention grabbing photographs or links to interesting articles, simply post direct to Facebook to ensure you do not get a thumbnail of the Twitter photograph.

© 2013 Andrew McIntosh CPA Optimize Business @Optimize_Biz