Social media for pharmacies: let Optimize Business guide you

Optimize Business understands pharmacyCommunities
As your business pushes through the scripts, orders the retail and behind the counter stock, balances the cash, pays the bills, drops off the banking and tries to spend time with talking with every customer….  should you be embarking on a new marketing strategy to embrace social media in your pharmacy?

Social media for pharmacies
Social media can be overwhelming at times: content (photographs, images and text), online communities, tone of voice, moderation, legal considerations, time management, public verses personal posts, timely responses to customers… Facebook, Pinterest, LinkedIn, YouTube, Twitter… a blog? Where should you start? Do you even need to start using social media?

We understand social media
Pharmacy is a unique business and every pharmacy is unique. Don’t jump into social media with out carefully selecting what best suits your needs. Nothing is worse than a business that started Facebook or Tweeting but has not done an update in the last year or two. It is part of a pharmacy’s public face, just like a shop window, it is either neat and tidy, or run-down and tired. Even worse perhaps, there is no shop window for your Pharmacy! We have great experience with social media, let us help you!

Let us guide you through the process
Pharmacists are called on to do a lot of things. Let Optimize Business help you assess your business needs for social media. We’ll sit down with you to understand your customers, your opportunities for social and then we either train up you and/or your staff or you can hand it all over to Optimize Business for a complete outsourced solution.

Our approach
We are flexible and will work to meet your individual needs. We will also tell you straight out if we think social media is not right for you. We will also talk to you about social media advertising, it is constantly changing but provides direct access to local customers you choose to communicate with.

  • Needs analysis
  • Strategy development
  • Initial account configuration
  • Content creation
  • Outsource 100% or in-house training
  • Build & engage your community
  • Social advertising
  • Grow your business!

To take advantage of current promotional offers, enter your details below and we will contact you:

What is Global Entrepreneurship Week? #GEW

#GEWNovember 18 – 24 is an exciting time each year for the start-up, innovation, education, entrepreneur and broader communities of the world: it is Global Entrepreneurship Week (#GEW). And it is really “global” in every sense of the word.

The growing popularity of these events is partly due to the global connectivity of social media networks. Never before have so many buddy entrepreneurs had so much opportunity to use ‘free’ global communications tools to inspire, share and make connections, experiences and ideas. Twitter is buzzing with the hashtag #GEW, #GEW2013 and other country specific hashtags and LinkedIn provides opportunities for targeted networking: social media helps develop international relationships, introduced through #GEW, that many innovators will find as they pursue their goals.

So what is #GEN? Perhaps the best way for me, as a social media strategist, is to use social media (YouTube) and let the international organisers explain for themselves:

#GEW is here. Jump on, jump in or take that first step – it may just change your life! If nothing else, you will find following all the tweets and other social media posts and events an inspiring spectacle in its own right! So, enjoy and feel free to contact Optimize Business if you have any questions or queries. Here is the Australian GEW page link:

#GEW

Nostalgia enabled by social media platforms

Shell Facebook Banner

Nostalgia has definitely made it’s way back into retail marketing, but it is also making an impression in other industries as well, with social media facilitating nostalgic brand and marketing strategies.

As Shell fast approaches five million followers, today it’s Facebook banner features a nostalgic 1960/70’s image. Even as the brand talks innovation, a high-tech future and advanced technologies, the old Shell station resonates with thousands of Facebook followers liking and sharing the picture.

Brand nostalgia is not a mutually exclusive strategy, as proven by Coca-Cola time and time again. Social media now provides several unique platforms to marry nostalgia with other seemingly divergent strategies as refreshing (excuse the pun) and social engaging content.

Note the branding is consistent over the years, the Shell logo from back then is still representing the company today, creating continuity.

As we speak, social media marketing teams are raiding their corporate museums, archives and googling for “cool” retro images to fit in to their current brand strategies. Social media provides a ready tool for the quick, low cost, distribution of historical images allowing fans and followers to further engage with fond memories, simpler times (pre-social media) when the brand was with them.

Have you looked at your retro photos yet?

Employees with Smartphones: An Employer’s Nightmare; the NLRB’s Dream

SmartphonesGood article here on the US challenges of managing employees with smartphones. It will be interesting to see how things unfold in Australia too: in this global social community, you can have an international legal, moral, commercial and/or personal crisis in seconds.

Social media teams in particular need to be ready at a moments notice to respond, in some cases not just to protect intangible and physical property, but also as a precaution for personal employee safety. We saw angry customers of one Bank identify and target one employee this week in Australia – effectively bullied online by customers.

Here’s a link to a blog by Matt Austin, a US labor law attorney:

Employees with Smartphones: An Employer’s Nightmare; the NLRB’s Dream.

Minor CBA system upgrade leads to bank meltdown and social media backlash

The Commonwealth Bank (CBA) has taken a beating overnight on social media platforms Twitter and Facebook. What started as a ‘minor upgrade’ to NetBank ended in a social media and literal spat for cash. By 3am the issue had not been resolved, with CBA customers at the end of their tether.

Read the posts on Storify.

It all started with a small Facebook post on the CBA page on Sunday 27, 2013. It was not dissimilar to the outage notice of the night before (1am – 7am), about a minor upgrades, except this notice was of an earlier start to a 6 hour upgrade may impact some accounts from 6pm-12midnight on Sunday evening:

“We’re upgrading NetBank tonight, making several minor enhancements to Australia’s #1 online bank. NetBank, mobile, tablet and CommBank Kaching apps will be online, however some accounts and features will be unavailable 6pm-12midnight (AEDT) on Sunday 27 October. You can stay up-to-date commbank.com.au/update
 

cba tweets A

The post from the Saturday outage from 1am caused no ripples, with 56 people liking that update and about 25 comments. Sunday’s post, however, turned into something of a social media storm with 85 likes and nearly 500 Facebook comments on the post and over 100 comments directly on the Commonwealth Bank’s Facebook Page. The @NetBank Twitter account also did a short innocuous tweet about the same time, then seemed to go to sleep for two hours before it responded to the tweets for updates, cash and help. Initially mild queries and complaints came in of inconvenience came in:

  • small business owners lamented the timing for their Australian Taxation Office Business Activity Statement due on Monday;
  • some asked “is netbank not working at the moment?”

Then some more desperation started to appear in the posts, like from Angela on Facebook over a 2 hour period:

  • What is going on?? I tried to make a purchase from a store and my card was declined…I went to an ATM and i kept getting error messages…I have tried calling …no response…..NOT HAPPY
  • I’m pissed off…i’ve been a customer since forever..paid THOUSANDS in interest and this is the service I get????
  • And what is wrong with the call centre…why cant I get through to anybody ..it even hangs up on me!! Very frustrsting. Feel sorry for the person at my local branch in the morning

After several hours, the impact of the “minor up-grade” became more apparent, with CBA customers almost crying out for help:

  • unable to pay for dinner or takeaway
  • spending hours shopping then being unable to pay
  • “humiliation” and “embarrassment” at having their cards declined
  • people trapped at petrol stations with a full tank but unable to pay
  • others frantic to transfer money, pay rent or withdraw cash
  • customers unable to pay for flights and facing the possibility of losing flights
  • employers unable to pay their staff 

And so the list of individual dramas, tension and frustration continued. Several CBA employees jumped in to defend the corporate giant and leading to with a tongue in cheek poke at impatient customers, led to them being identified as employees and images of their full name, work role and other details being taken as screen shots and posted online. CommBank posted a warning directed at several individuals, deleted several customer posts that identified an employee and reminded the customers of the Facebook Community Guidelines.

At 2:15 am CBA updated their web page with “We’ve had an unexpected issue that we’re working hard to resolve. We still have more investigation and testing to do before we bring our systems back up.”

At 2:30am the CBA posted on Facebook “Hi everyone, we apologies that NetBank still isn’t available right now. We’ve had an unexpected issue that we’re working hard to resolve. We still have more investigation and testing to do before we bring our systems back up. This is all the information we have at present, our next update will be later this morning. Again, we apologise for the inconvenience and thank you for your patience.”

And that brings us to 3am when this writer will cease monitoring the situation. I became involved while trying to phone the CBA tonight to advise of overseas transactions on my account, only to eventually get the message “we have encountered a technical problem” and the call was terminated by the CBA.

Link

WSJ: Twitter’s Data Business Proves Lucrative

BIG DATA! Press the above link to view the Wall Street Journal article.

The little bird that took flight.

The IPO of Twitter will represent an amazing insight into the value of micro blogs. Worth very little on their own, when combined to formal global conversations that can be sliced and diced…. it is worth a lot. Just think, Twitter the company, knows a global trend before just about anyone else (from earthquakes to riots and revolutions, Twitter is there measuring and monitoring the activity). From a commercial perspective, what is being said about brands, your business, your multi-national conglomerate…. Twitter has the images, the data, the text. A lot more than trends.

FreshBooks

Interesting facts in the notes from the Twitter S-1 IPO Filing

The little bird that took flight.Some interesting facts on the Twitter IPO thanks to David Cummings. Like David, I also find Twitter an amazing (free) global communications tool that I use on a daily basis (@optimize_biz).

I truly think it is revolutionary. Who would have thought the value proposition of just 140 little alpha numerics could lead to such a literal and virtual revolution.

David Cummings on Startups

The Twitterverse is buzzing about the upcoming Twitter IPO, and now we have all the intimate details courtesy of the S-1 IPO filing with the SEC. I’ve found Twitter to be an amazing medium that I use on a daily basis (@davidcummings), so I want the company to succeed in a way that grows both the value of the community and shareholder value.

Here are a few notes from the Twitter S-1 IPO filing:

  • 215 million monthly active users (pg. 1)
  • 500 million tweets per day (pg. 1)
  • 75% of users accessed it from a mobile device (pg. 2)
  • 45% of Super Bowl ads used hashtags to engage users (pg. 5)
  • 300 billion Tweets created since origination (pg. 6)
  • Revenue (pg. 10)
    2010 – $28.3M
    2011 – $106.3M
    2012 – $316.9M
  • Losses (pg. 10)
    2010 – $67.3M
    2011 – $129.8M
    2012 – $79.4M
  • 87% of revenue from…

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LinkedIn Company Pages 101

It is not often you get things for free, but Company Pages from LinkedIn give small business owners, managers, NFP and NGOs a chance to showcase their organisation for no cost (at the time of this blog!). Linked in Company Pages currently have four sections:

  1. Home page
  2. Products and services
  3. Careers
  4. Insights (including views)

Will creating a company page on LinkedIn really make any difference? Well, have you noticed how when you are searching for a local business or person on Google, LinkedIn profiles typically rank very high in the ‘natural search’ results.

  • Natural search is what Google finds based on its proprietary search algorithms and ranks the results for you to review.
  • Paid search are results that appear (usually at the top or side of your search engine results page) that are only there based on advertisers paying for you to seem them based on your key words and phrases used in your search.

Adding a company page to LinkedIn strengthens the natural search result rankings of your business. You can create a Home page and Product / Service descriptions with links to your other websites and social media accounts. While not only providing a free way to showcase your business, it also provides a structured way to think through your products and service offerings.

You can link individual LinkedIn profiles of your management team and key staff to each product or service. You also have the option to ‘pay’ for your job listings in the “Careers” section of your Company Pages. This paid service targets your job vacancies to those meeting your requirements and will cost about $200 AUD for a 30 day local posting in Melbourne (Australia).

Check out the attached guide for more information on LinkedIn Company Pages above. You can create a Company Page from the links here at LinkedIn FAQ.

LinkedIn Company Pages: a great way to showcase your organisation, for free!

Free Guide: LinkedIn Company Pages

It is not often you get things for free, but Company Pages from LinkedIn give small business owners, managers, NFP and NGOs a chance to showcase their organisation for no cost (at the time of this blog!). Linked in Company Pages currently have four sections:

  1. Home page
  2. Products and services
  3. Careers
  4. Insights (including views)

Will creating a company page on LinkedIn really make any difference? Well, have you noticed how when you are searching for a local business or person on Google, LinkedIn profiles typically rank very high in the ‘natural search’ results.

  • Natural search is what Google finds based on its proprietary search algorithms and ranks the results for you to review.
  • Paid search are results that appear (usually at the top or side of your search engine results page) that are only there based on advertisers paying for you to seem them based on your key words and phrases used in your search.

Adding a company page to LinkedIn strengthens the natural search result rankings of your business. You can create a Home page and Product / Service descriptions with links to your other websites and social media accounts. While not only providing a free way to showcase your business, it also provides a structured way to think through your products and service offerings.

You can link individual LinkedIn profiles of your management team and key staff to each product or service. You also have the option to ‘pay’ for your job listings in the “Careers” section of your Company Pages. This paid service targets your job vacancies to those meeting your requirements and will cost about $200 AUD for a 30 day local posting in Melbourne (Australia).

Check out the attached guide for more information on LinkedIn Company Pages above. You can create a Company Page from the links here at LinkedIn FAQ.

Introducing museumandhistory.com from Optimize Business

Optimize Business is pleased to announce 2013 will see the expansion of our specialised consulting services under the branding of museumandhistory.com

mandh

Leveraging considerable experience in historical research and museum event planning, the new service offering will feature distinct branding to appeal the particular market segment. In the same way that Optimize Business assists small and medium businesses with business best practice, museumandhistory.com will assist the museum, library and history related segment to achieve optimal results.

museumandhistory.com is a boutique online information hub and consultancy service that assists the following types of organisations and individuals:

  • museums
  • libraries
  • historical societies
  • associations
  • government
  • authors
  • not for profit bodies

museumandhistory.com provides specialist advice, services and assistance in the following areas:

  • strategy and planning
  • business coaching
  • marketing and PR
  • social media
  • training and facilitation services
  • research services
  • general consulting

museumandhistory.com is a service of Optimize Business Pty Ltd, an Australian registered company (ABN 68 160 391 837).